KB Homes Metaverse Build in Decentraland


Decentraland is a virtual reality platform powered by the Ethereum blockchain. It allows users to create, experience, and monetize content and applications in a decentralized and immersive environment. One of the most exciting use cases for Decentraland is the ability for users to customize and build their own homes in the metaverse.


In this blog post, we’re going to explore a new Decentraland project called KB Homes. The project aims to provide users with the ability to design and customize their own homes in the metaverse. Using an in-game UI which very simply allows users to adjust different features of their KB Home.


KB Home’s first-of-its-kind metaverse new-home community debuts in the popular Decentraland platform and showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. In addition, a virtual host will greet and educate potential buyers on the benefits of building a new KB home – with the experience offering multiple ways for visitors to continue their homebuying journey in the physical world.

This virtual new-home community features advanced technology so visitors can discover some of the many design choices to personalize a KB home. On arrival, they will be prompted to explore the model homes’ exterior styles, which include contemporary, Spanish, farmhouse and craftsman architecture. When touring the interiors, visitors can select flooring, cabinets, countertop, faucets, tile and lighting to create their unique vision of home.


Another key feature of KB Homes is the ability for users to collaborate and interact with one another. Users can interact with each other just as if they were visiting a physical showroom. 


“KB Home has a long-standing history of groundbreaking innovation. Today, we’re creating opportunities with an eye toward the future, so next-gen homebuyers can experience a new KB Home community virtually,” said Jeffrey Mezger, Chairman, President and Chief Executive Officer of KB Home.


“We know consumers are increasingly immersing themselves and spending more time in virtual spaces. KB Home’s metaverse community is all about discovery and creation and provides a captivating setting for homebuyers to explore what truly sets us apart – innovative design, personalization and partnership.”


KB Home partnered with The Metaverse Group, a subsidiary of Tokens.com, to design and build its Decentraland community. The company selected Decentraland, a 3D browser-based platform and the first fully decentralized virtual world in the metaverse, as the site of its virtual community because of the platform’s broad accessibility and ease of use.


“KB Home epitomizes a company that is focused on building the future,” said Lorne Sugarman, CEO of Metaverse Group. “By developing the first-ever new-home community in the metaverse, as well as technology for their customers to personalize the virtual homes they tour, we created an immersive experience that distinguishes KB Home within the homebuilding industry and reinforces their commitment to innovation and digital leadership.”


To explore KB Home’s virtual new-home community, visit kbhome.com/metaverse.


Follow along on social media using #KBHomeExperience.


In conclusion, KB Homes is an exciting new project that allows users to customize and build their own homes in the metaverse. The ability to monetize creations, collaborate with others, and create immersive experiences is a big step forward for Decentraland and the metaverse as a whole. It is a great opportunity for users to create unique and personalized spaces in the virtual world, and for developers to create new opportunities for revenue generation in the metaverse.